Apple computer Marketing

Introduction          apple calculating utensil Inc. designs, excogitates and markets a line of take-away digital symphony players c aloneed iPods. Since establish the result line in the bead of 2001, the family has spread out the iPod product line to take relate accessories and services, including the online distribution of third-party harmony and audio books. Last socio-economic class the iPod product line generated more(prenominal) than 55% of r flushues from the sales of all digital music players (Salkever, 2004). With that agreeable of success, the comp each should expect change magnitude disceptation from competitors, new and old. The company should overly expect that it pull up stakes progressively become a tar beget of finical interest groups roughly everything from orchard apple trees environmental policies to their community relations programs or lack thereof. To appeal these acclivitous issues, this marketing plan allow for outline a marketing strategy that will process Apple Computer Inc to develop new markets for its iPod product line. Situational Analysis Current harvest-home Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, harmonious with Mac OSX or Windows 2000/XP and weights however 5.36 ounces. Its battery life rout out play up to twelve hours continuously. It shuffles songs in the main add-in and it even keeps appointments and organizes contacts with a calendar and to do lists.

Other added accessories withal enable the iPod to do voice communication support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is unattached in 20GB and 40GB models for $299 and $399 respectively (www.apple.com). Distribution IPods are available online at the Apple Store, which is string out 24 hours a day. Its also available at Apple retail stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously march on the iPod as the largest legal download of songs... If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper