I. MISSION STATEMENT         Modernfold Doors of Chicago, Inc. Markets, sells inst entirelys, and services operable walls and folding splitter systems to commercial grocerys in northern Illinois and northwester Indiana.         They aspire to survive their business to innovative moveable wall, partition, and specialty space affable class systems in commercial markets, where Modernfold Doors of Chicago, Inc. sets the standard by which all others ar measured with respect to corporate integrity, quality product, and customer satisfaction. They ar dedicated to accomplishing this through a total team up effort, which enables individually of their associates to reach their best and fullest potential. II. MARKETING PLAN merchandising Objectives (Summary)         In 2000 Modernfold Doors will seek to increase its market apportion by years blockade by 10 points oer 1999; or, to end 2000 at a closing level of 35% of the existing market. Therefore, their market share objective should result in an middling 5.5 points for the years total. Historically their share has been around 30% heretofore changes within their selling organization and price pressures had a shun aftermath on their market share. The maturing of their sales force and think discounting should recoup more(prenominal) than half of that with the balance coming as a result of programs.                 A. Product Strategy         Modernfold Doors of Chicago serves quaternary of import markets and iv main customers.
Their product strategy defines these four markets and cust! omers and their bulge out habits, as well as how to ameliorate the relationships that they have with them. Markets Served: Â Â Â Â Â Â Â Â instruction: Construction in the education market for the Chicago force field is on the rise. With the aging stand of the city school and the accommodate boom in the more suburban areas school pull should remain relatively substantial for the next several years. Â Â Â Â Â Â Â Â Opportunities for closings in the year 2001 are, based on input from their salesman, are... If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com
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