Thursday, November 7, 2013

Lebanese Taverna – Mystery Shopping Project

Lebanese Taverna Mystery surf Project Lebanese Taverna is a family-owned business organisation with diverse offerings including restaurants, cafes, grocery, wine, catering and cooking classes. The aim of this project is to measure out the restaurants using the visual disposition method of quantative analysis. During our initial meeting with favor Abi-Najm Shea, Marketing manager of Lebanese Taverna and discussing her previous Mystery Shopping experiences, Grace asked that we shop each location (Westover/Arlington, Baltimore, Pentagon Row/ Arlington, DC, Bethesda & Tysons Corner) at to the lowest leg twice and as well randomly select twain locations for takeout. Gift cards were provided for each visit. Our Group distri simplyed the 14 visits with all(prenominal) member cosmos responsible for covering 3 or 4. This means that the eyeshot response rate will be 100%, but the selection of people keep an eye oned will be biased. Also, since the meals will be paid for by Lebanese Taverna, thither will also be a bias in the check overs themselves. Per our meeting with Professor Khan, diners and cater at the restaurants should not be alerted that their experience will be surveyed ahead of time in order to ensure the most bona fide experience.
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However, Group Members should be subtile and do their best to note every detail executable including observations of other diners and staff members not immediately do us. The survey itself covers five major areas including the reservation/phone call, restaurant appearance, come up to/host, service, and food. It is two pa ges long and takes about 5-7 minutes to fe! tch up which we felt was important in order to not take down the attention survey taker so that they wouldnt blindly change in responses due to fatigue. Each section includes a distrust that asks the survey-taker to rate their experience on a scale of 1 to 5, where 1 is poor and 5 is excellent. In the last section, the survey asks the diner to rate their overall experience, if this was their first visit, if they would...If you want to pioneer a full essay, order it on our website: OrderCustomPaper.com

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