Marketing Startegies Rejected STRATEGIES REJECTED Sea Goddess Cruises, Limited (SGC) is merely not accomplishing what it needs to financially to obtain a comme il faut share of the trade. There are a number of period strategies that will be reconsidered and rejected. Segmentation The first of these strategies that will be rejected deals with plane sectionation. Sea Goddess Cruises has not adequately considered becoming segments in the market, which has been a major contributor to the lack of market share. SGC should turn away all plans for monosegmenting. As stated in earlier reports, the segment that SGC is trying to tar depress (i.e.
lawyers, doctors, CEOs, etc.) is not larger-than-life enough to come to consistent profit. SGC must look at some separate segments to a greater variety of passengers, which whitethorn then farting to increased market share and revenue. We put on found that the current segment is far too designate and complex. SGC may indispensableness to try and market more to the upper- midway class or middle class ...If you want to get a full essay, entrap it on our website:
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