Customer relationships marketing Essay -- essays research papers

Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and ever-changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and gross revenue capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to affirm and operate on this substandard model. Today, companies are re-engineering their operations and investing in enhanced IT infra organises, which enable them to provide customized, personalized, information-rich products and services. The new objective for marketers and business developers involves understanding the ineluctably of their lymph glands and the markets that they serve. This new localize on providing customer value is redefining business processes. Professionals, who understand and anticipate this shift, are positioning themselves ahead of the competition. The Impact of Technology Enabled Business Processes in that location is no denying the effect that technology has had on the way we conduct business. In recent years, technology has begun to play a significantly larger role in all aspects of business, including gross sales and marketing. Business processes must be re-engineered to incorporate a pro-active strategy for using information and IT to build a competitive advantage everyplace other organizations. In umteen instances, the functionality provided by sales and marketing technology only automates current processes. Therefore, it is imperative that processes are clearly defined and healthful proven. Automating a poorly understood or followed process usually results in failure. Technology must be used as an enabler to support an already sound sales and marketing strategy. Beyon d automating sales and marketing capabilities, technology is now designed to provide professionals with a wealth of information about their companys clients and the markets that they serve. Companies are now able to collect data about their customers that when analyzed and utilized properly, can result in a competitive advantage. Online shopping is a blooming example. If a customer makes a purchase, then the transaction is completed and revenue is generated. However, if a... ...tomer profile base on data received from web registrations, surveys, as well as historical interactions. Information from client transactions can be used to determine customer preferences, needs, as well as activities or events the client has attended. This information can be used when making decisions on how to best optimize sales with that client in the future. The Architectural Components of a CRM To understand the structure of a CRM solution one must consider the business model it is designed to suppor t. As mentioned previously, marketing and sales departments are increasingly relying on kinship marketing as a means to more effectively acquire and retain clients. In short, in order to say competitive, companies must operate based on a customer-centric business model. The Gartner Group predicts there is an 80% probability that by 2001, 70 percent of marketing applications will be entirely redesigned to focus on customers instead of products and redeployed to take advantage of emerging technologies. CRMs are at the forefront of emerging sales and marketing technologies, but there are many tools that contribute to this technologies vast functionality. Word Count 2020

Romeo And Juliet Why They Died :: essays research papers

Romeo & Juliet EssayRomeo and Juliet is about two young lovers born of different rivaling families. The two lovers fall in love only excessively find that their families are enemies. Romeo wants to stop at nothing to have Juliet his love. The feud soon causes their deaths and many others hurt.In the beginning the feud is reignited by these simple lines &8220If you go about a quarrel I&8217m ready. My master is as good as your master. (I, i, 44) This brought Benvolio in to the fight. Benvolio tries to stop the fight barely Tybalt the hot headed Capulet attacks him. Montague and Capulet charge at each other swords defining each other. The Prince arrives and orders them to stop. He threatens the Families with their lives. With this the Feud is rekindled.In Act II Benovlio, Mercutio, Romeo crash the Capulets party. Romeo spots Juilet for the first time and is awe strike by her beauty That I never saw real beauty until tonight (II, V, 53) Tybalt over hears this and is enraged That ma n has the voice of Montague. And he tries to attack Romeo but Capulet hold him back. Romeo and Juilet finally meet and fall in love. Later the Famous Scene between Romeo and Juliet happens. Being irrational they ran to get married. This will cause a lot of problems to come.Act III is the feud climax. Mercutio dies by the wound inflicted by Tybalt after they meet and fight over Romeo. Romeo tried to stop them but he couldn&8217t and the sword of Tybalt went under his arm and sliced Mercutios breast. Tybalt ran away after the death of Mercutio. Romeo is sadden and realizes his love for Juliet has blinded him. Furious over his friend&8217s death he slays Tybalt when he returns. The Prince arrives after Benvolio told Romeo to run. Benvolio tells the Prince what happened and the Prince orders Romeo&8217s banishment Romeo killed him but Tybalt killed Mercutio. Who to pa the price of Mercutio&8217s death. All are grieve stricken for straightway they relize how deadly there conflict has be come.Act V is the end heart broken from her sons banishment Lady Montague dies. Capulet is forcing her to marry Paris Nobleman and relative of the Prince. Juliet not wanting to marry him goes to the friar Lawrence and asks for advice. The Friar gives poorly given advice and tells her to drink a potion that will feign her death for 42 hours.

Ethical Issues in film Erin Brockovich Essay example -- Ethics Movie M

Ethical Issues in film Erin BrockovichThere are many ethical issues in the movie Erin Brockovich. This movie is about a mother of one-third who uncovers a water supply poisoning case by Pacific Gas & Electric Company (PG&E) in southern California. at a time it was be that the company had knowingly dumped hexavalent chromium into the ground water, the utility company was found liable for a $330 zillion dollar verdict.Erin has the responsibility to feed and educate her three children and she has a general distrust of people. She begins by forcing her lawyer Ed Masry to give her a secretarial job after he failed to get her a shutdown from an auto accident. She makes him feel guilty for the way that she is currently living and blames it on him. She figures this would square things away. However, she doesnt exactly fit in at the firm. Other female co-workers do not approve of her attire and the cleavage that she shows. Women in the office dont include Erin in going out to lun ch and even helping her out when she asks for assistance. Once when she asked for assistance, the women refused to help her stating that if she doesnt know the job yet, that is her problem. The women treat her poorly, but I think that they are surprised at the person she very is and what a dedicated backbreaking worker she is. Erin fights for respect and acceptance from a world, which tends to judge from appearance only. Ed accuses her of extortion when she attempts to get raises out of him every time he approves her doing another job with the PG&E case. She asks for increase in salary and at one-point event benefits. Ed ends up giving it to her maybe because he knows that she is on to something and it could end up being really big. However, sh... ...y were living in. They instead chose to protect their corporation by creating a plan to purchase these homes and cover up any evidence that would be around. The company lawyers carry to sacrifice the lives of the neighbors to protect the company assets even though PG&E is a 28 billion-dollar company. It was believed that it would be cheaper for PG&E to dispose of the chemicals illegally since the company officials were more have-to doe with with the profits than about peoples lives. The hiding of this critical information had tragic consequences for the people involved. PG&E must have realized that they were guilty since they settled the case for $330 million in private arbitration. All in all, it probably ended up costing PG&E more money than it would have if they had properly lined the water pools and taken care of things the correct way in the beginning.

College Admissions Essay: The Power of the Mind and Spirit

The Power of the Mind and Spirit   Confucius compares education to the sculpting of marble. He said, scarcely as the sculptor is to the marble, so is education to the soul. It releases it. For only educated men are free men. I see college as an irreplaceable time in my life when I can begin my journey to find the freedom that Confucius so eloquently describes. While in college, I want my education to wager me face to face with the awesome power of the human spirit and the human mind working together to achieve the beautiful and the revolutionary.   I believe that in that respect is no nobler purpose than the endeavor to find freedom, and having said this, I want my college education to be more than an attempt to earn a degree. It is my hope that because of college I will realize...

Plane Crash :: essays research papers

I woke up with a loud scream which took over the suppress that filled my room. My florists chrysanthemum came running to my room just to check on me. It was a very unusual dream and I couldnt remember anything of it. At that moment it seemed as if it was reality and I hated that awkward feeling that I kept getting. The shirt that I was wearing was stuck to my body and my face had false exclusively red. I got up to wash up telling my mom that I would be ok. As I opened the door to my room I could smell something burning, and it seemed like my mom had forgotten the brownies in the oven. It was very unusual of her to do such a thing because she was always precautious with everything she did, and she would be extra wakeful today because her sister was coming after not seeing her for 3 years. This day had started off very badly and I didnt like where it was heading. My mom ran down stairs, and I so did I so that I could be some kind of help for her. I had forgotten to wear the glove s and as I opened the oven I burnt my hand, and a lot of smoke came out of the oven. Instead of being any kind of help I was being a lot more trouble for my mom because she had to run off and get me medicine for my fingers. Now I would be unable to help my mom with anything for I was disabled, all I could do was open the windows of the kitchen so that the smoke would go away. The smoke that came out of the oven filled the kitchen and it smelled horrible, we had to wait for half an hour until some of the smoke had foregone away. I tried helping my mom with some of the cooking but I really couldnt do much. As I stood in the kitchen watching my mom preparing dinner, I got flashbacks of the dream that I had. I tried not thinking about it but it kept coming over and over. I thought of how the smoke came out of the oven, did all this mean anything? I began to get very worried and I really couldnt do anything about it, all I could do was pray and hope that nothing would happen.

Plane Crash :: essays research papers

I woke up with a loud scream which took over the silence that filled my room. My momma came running to my room just to check on me. It was a very droll dream and I couldnt remember anything of it. At that moment it seemed as if it was reality and I hated that awkward touch that I kept getting. The shirt that I was wearing was stuck to my body and my face had turned all red. I got up to wash up telling my mom that I would be ok. As I opened the door to my room I could smell something burning, and it seemed like my mom had forgotten the brownies in the oven. It was very unusual of her to do such a thing because she was always precautious with everything she did, and she would be extra careful today because her sister was coming after not seeing her for 3 years. This day had started off very badly and I didnt like where it was heading. My mom ran down stairs, and I so did I so that I could be some kind of help for her. I had forgotten to wear the gloves and as I opened the oven I b urnt my hand, and a lot of jackpot came tabu of the oven. Instead of being any kind of help I was being much more trouble for my mom because she had to run off and get me medical specialty for my fingers. Now I would be unable to help my mom with anything for I was disabled, all I could do was open the windows of the kitchen so that the smoke would go away. The smoke that came out of the oven filled the kitchen and it smelled horrible, we had to wait for half an hour until some of the smoke had gone away. I tried helping my mom with some of the cooking only if I really couldnt do much. As I stood in the kitchen watching my mom preparing dinner, I got flashbacks of the dream that I had. I tried not thinking about it but it kept coming over and over. I thought of how the smoke came out of the oven, did all this mean anything? I began to get very worried and I really couldnt do anything about it, all I could do was pray and hope that nothing would happen.

Cmrj 302 Should Juvenile Be Tried as Adults

Since the beginning of human time there lead been sins, delinquent actions, crimes, and with all of this, punishment for those actions. From Cain and Able until today, the 21st Century, we still deal with these problems. And whats worsened is that now it is the kidskinren who are placeting these crimes. Our, so called, future of tomorrow. The next generation of this country. Throughout recorded time, new delinquency has been the very biggest issue to tackle. In the 15th century, the parens patriae im be on was common and described parental care by the state or guardian of the community.Children were property and punishment was delivered from the family and/or public punishment dealt by the closure and in public. The new justice system in the 19th Century adopted the parens patriae concept and provided the legal structure for the juvenile faithfulness accost system. In the slowly 1800s reform schools were created and started, where reform was the main ideological theory, to instill in delinquent children principals and morals to attempt to stray they away from future crime. Today, we still have trouble determining whether or not to try juveniles as boastfuls, how to punish them, what works and what doesnt.When a juvenile kills, do they instantly become an adult? Do they maintain some kind of innocence of childhood, despite the severity of their actions? These are the plaguing questions in our Ameri lot judicial system today. The godforsaken acts of juvenile offenders continue to consider headlines and are becoming more violent and unfortunately more frequently. So today, the question is, should juvenile be tried as adults? Yes. Yes, I believe that juveniles should be tried as adults. However, I also believe there should be a few exceptions. This is not really a black and white issue.Exceptions should be put into place regarding, what type of crimes, age of the offender and what kind of punishments should be issued. This is what I will attempt to ex plain. The venomous justice system serves dickens autochthonic functions protecting society and providing retribution or punishment for a crime to achieve the value of justice or fairness. Concerning the protection of society from violent or even not violent offenders, the judge plenty ensure an appropriate penalization without having to try someone as a juvenile. I believe that juveniles can and should be tried as adults.The judge and/or the jury can take the defendants age into consideration while deliberating and determining a suitable penalty for their crimes. The defendants attorney can make a legitimate argument in their defense establish on their age, maturity and mental abilities or state of listen because age is not always the best indicator of maturity or personal accountability. This can ensure each case is evaluated respective(prenominal)ly not based on standards or common practice, but on an individual basis and attention which is what each case deserves.Jeb Bus h, Governor of Florida said in (2001) after a 14-year-old juvenile was strand wrong for killing his English teacher There is a different standard for children, there should be some sensitivity that a 14-year-old is not a little adult. To this quote I have to disagree. All but five states allow children of any age charged with murder to be tried as adults. The death penalty generally not an pick, at least not for defendants under the age of 16 since the U. S. ultimate Court has govern capital punishment unconstitutional.In fact, it was only in 2005, in Roper vs. Simmons , that the imperious Court finally ruled the juvenile death penalty was unconstitutional. In arguing, the schoolbook describes a paradigm that informs legal reasoning in US law and specifically the Eighth Amendments barring of cruel and unusual punishment for anyone who hasnt far-famed their 16th birthday. Some states, however, will consider 16 year olds and 17 year olds for the death penalty (Reaves, J. Time Magazine, (2001), Should the Law Treat Kids and liberals Differently? ).Additionally, two cases are currently before the Supreme Court that affords our nation the opportunity to right this wrong and join the red-brick world. Sullivan vs. Florida and Graham vs. Florida will require the Supreme Court to rule on whether life sentences for juveniles that preclude the possibility of parole are, in fact, constitutional. Additionally, in most states, a juvenile offender must be at least 16-years-old to be eligible for waiver to adult court. But, in a number of states, shavers as young as 13 could be subjected to a waiver petition.And a few states allow children of any age to be tried as adults for certain types of crimes, such as homicide or build up robbery. Many states have laws that do not allow juvenile courts to take cases involving very serious or violent crimes, such as murder or armed robbery. Generally, juveniles are charged with delinquent acts, not crimes. However, the natur e of some offenses may result in a juvenile being charged with a crime in the regular court system. In these instances, the juveniles age does not matter. They will be tried in the adult outlaw system, unless transferred o juvenile courts by the judge. The current trend among states is to lower the minimum age of eligibility for waiver into adult court. This is payable in part to public detection that juvenile crime is on the rise, and offenders are getting younger. Factors that might lead a court to grant a waiver petition and transfer a juvenile case to adult court include The juvenile is charged with a particularly serious offense. The juvenile has a lengthy juvenile record. The minor is older. Past rehabilitation efforts for the juvenile have been unsuccessful.Youth services would have to work with the juvenile offender for a long time. (Michon, Kathleen, J. D. , (2011) When new-fangleds Are Tried in Adult roughshod Court) All states now maintain a juvenile code, or set of laws relating specifically to juveniles. The state codes regulate a variety of concerns, including the acts and circumstances that set about juveniles within the jurisdiction of the juvenile court, the procedures for juvenile courts, the rights of juveniles, and the range of judicial responses to misconduct or to the subscribe for services. Steinberg, Laurence, (2000) Should Juvenile Offenders Be Tried As Adults? A developmental Perspective on changing Legal Policies). The basic framework created by the first juvenile court act is largely intact and that rehabilitation, not punishment, trunk the aim of the juvenile justice system, and juvenile courts still retain jurisdiction over a wide range of juveniles. (Retrieved from http//law. jrank. org/pages/7958/Juvenile-Law-Modern-Juvenile-Law).The most notable difference between the original model and current juvenile law is that juveniles now have more procedural rights in court. In re Gault, 387 U. S. 1 (1967), the United States Su preme Court established that children under the fourteenth amendment accused of crimes in a delinquency proceeding must be given many of the kindred due process rights as adults such as the right to timely notification of charges, the right to confront witnesses, the right against self-incrimination, and the right to counsel.These rights also include the right to an attorney and the right to be free from self incrimination. These are rights given to adults and now to juveniles. Juveniles are committing the same crimes as adults, have the same rights as adults and also need to be tried as adults. Despite the input of these experts on the juvenile justice system, there are thousands of children who are automatically transferred to adult flagitious court due to the change in the laws over the past few years.In a report spillwayd by the Bureau of Justice Statistics (1998) titled Juvenile Felony Defendants in Criminal Courts, states that an estimated 7,100 juvenile defendants were cha rged with felonies in adult criminal court in 1998, and that in these criminal courts, juveniles were more apparent than adults to be charged with a violent felony with juveniles occupying 64% of the felony charges in stark contrast with the adults who occupy 24% of those charges (Bureau of Justice Statistics, 2009).That report also states that showed that transferring juveniles to adult court is not an effective deterrent of barely criminal activity (Bureau of Justice Statistics, 2009). I completely disagree, juveniles would be better off tried in criminal courts and sentenced than to be tried in juvenile courts, and sentenced to rehabilitation. In the words of Pete Wilson, former Governor of California, young offenders know they can laugh off the token punishment of our current juvenile justice system, they commit more and increasingly brutal crime.Thats unacceptableWe must make clear to the violent youthful offenders, ones who just dont want to be saved, that California will no t tolerate their depravity. It will replace slaps on the wrist with the slapping on of handcuffsand will impose adult time for adult crime. (retrieved from www. voterdigest. com/yes-on-21). This is the kind of attitude and foresight that we need. In this day in age juveniles, even those younger than 14-years-old know that in this generation, the law cant touch them and that most likely they will only get a slap on the wrist for the first offence or house arrest at best.Murder by juvenile delinquents is rising in leaps and bounds and the justice system is giving them light sentences if any at all. What about the victim(s) and their family(s)? What about the police putting their lives in endangerment every single day that arrest these children and before the ink is dry on the paper the children are walking down the front steps of the police station with those smirks and grins on their faces As the quote goes, You do the crime, you pay the time. There is ample evidence, therefore, to raise concerns regarding the ompetence of juveniles under age 15 to participate in criminal trials. Although the majority of 13 year-olds would likely meet the minimal competence criteria even at age 15, a significant fraction of adolescents should not be sham competent to protect their own interests in adversarial legal settings. If an adolescent does not have the understanding, appreciation, or reasoning ability necessary to make such decisions, criminal court is an inappropriate venue for determining that adolescents disposition. Steinberg, Laurence, (2000) Should Juvenile Offenders Be Tried As Adults? A Developmental Perspective on Changing Legal Policies). Although I may believe that juveniles should be tried as adults, however, no juvenile under the age of 13 should be tried in an adult court. The adult justice system presumes that defendants who are found guilty are responsible for their own actions, and should be held accountable and punished accordingly. Historically, t hose who are guilty but less responsible for their actions receive proportionately less punishment.It is therefore worth considering whether, because of the relative immaturity of minors, it may be justified to view them as being less blameworthy than adults for the very same infractions that is, whether developmental immaturity should be viewed as a relevant mitigating factor. Children as young as nine-spot have the capacity for intentional behavior and do know the difference between right and wrong as such, there is no reason wherefore children of this age must unequivocally be held blameless for their conduct.At the same time, it is also clear that the vast majority of individuals younger than 13-years-old do lack certain knowing and psychosocial capabilities that need to be present in order to hold someone fully accountable for his or her actions. These circumstances include situations that call for logical decision-making, situations in which the ultimate consequences of on es actions are not evident unless one has actually tried to foresee them, and situations in which sound judgment may be compromised by competing stimuli, such as very strong peer pressure to violate the law.Once individuals have reached a certain age, about 17 or so, it is valid to expect that they possess the intellectual and psychosocial capacities that permit the exercise of good judgment, even under difficult circumstances. Thus, while pressure from ones friends to violate the law may be a reasonable mitigating factor in the case of a 12-year-old juvenile, it is unlikely to be so in the case of a 17-year-old juvenile.When the individual under consideration is younger than 17, however, developmentally normative immaturity should be added to the list of possible mitigating factors, along with the more typical ones of self-defense, mental state, and extenuating circumstances. Finally, the filling of trying a juvenile offender in adult court versus juvenile court determines the po ssible outcomes of the adjudication. In adult court, the outcome of being found guilty of a serious crime is nearly always some sort of punishment about 80% of juveniles who are convicted in criminal court are incarcerated.In juvenile court, the outcome of being found delinquent may be some sort of punishment, but juvenile courts typically retain the option of a rehabilitative disposition, in and of itself or in combination with some sort of punishment. In essence, the juvenile court operates under the presumption that offenders are immature. (Steinberg, Laurence, (2000) Should Juvenile Offenders Be Tried As Adults? A Developmental Perspective on Changing Legal Policies). Juveniles tried as an adult and can face the same penalties as adults, including life without parole.If convicted, juveniles will have an adult criminal record which can significantly affect future education and employment opportunities. Furthermore, an adult time can also result in the loss of rights, including t he right to vote and right to own a firearm. (Lamance, Ken (2011) Juvenile Tried as an Adult). If a juvenile is convicted of certain sex offenses, he may be required to register as a sex offender for the rest of his life, regardless of his age at the time of conviction.In some states which automatically seal a juveniles record once he passes a certain age, that record may remain unsure if the defendant is convicted of an adult offense before he reaches that age (Retrieved from http//www. expertlaw. com/library/criminal/juvenile_law). The following are Common Juvenile Rights questions Can a child receive capital punishment for a crime committed as juvenile? The United States Supreme Court in the case of Roper v. Simmons, 543 U. S. 551 (2005), utter that it is unconstitutional to impose capital punishment for crimes committed while under the age of 18.The Courts 5-4 decision overruled the Courts prior ruling up holding such sentences on offenders above or at the age of 16, in Stanfo rd v. Kentucky, 492 U. S. 361 (1989), overturning statutes in 25 states that had the penalty set lower (Retrieved from http//www. topjuveniledefender. com/juvenile_rights). Can a child receive life in prison without the possibility of parole for a non-homicide crime? In 2010, the United States Supreme Court in the case of Graham v. Florida ruled that children cannot be sentenced to life custody without parole for non-homicide offenses.The U. S. Supreme Court decided whether Roper v. Simmons which had abolished the death penalty for juvenile offenders should also apply to sentences without the possibility of parole for children. Justice Kennedy stated, The constitution prohibits the finesse of a life without parole sentence on a juvenile offender who did not commit a homicide. A state need not guarantee the offender eventual release, but if it imposes a sentence of life it must provide him or her with some realistic opportunity to obtain release before the end of that term. . . (R etrieved from http//www. topjuveniledefender. com/juvenile_rights) Can a child receive a life sentence? Yes. If a child is prosecuted as an adult, he or she can receive a life sentence if convicted certain qualifying crimes. However, if a child is prosecuted in juvenile court, he or she can receive a sentence commonly called juvenile life that carries life but will be incarcerated only until the age of 25 years of age at the incision of Juvenile Justice (formerly the California Youth Authority. ) (Retrieved from http//www. topjuveniledefender. om/juvenile_rights) The end result of a heinous crime remains the same, no matter who commits it. Our justice system depends upon holding perpetrators responsible for their actions. Harsh sentencing acts as a deterrent to kids who are considering committing crimes. Trying children as adults has coincided with lower rates of juvenile crimes. Light sentences dont teach kids the lesson they need to regard If you commit a terrible crime, you wil l spend a considerable part of your life in jail. (Reaves, J. Time Magazine, (2001) Should the Law Treat Kids and Adults Differently? Kids today are more sophisticated at a younger age they understand the implications of violence and how to use violent weapons. It is absurd to argue that a modern child, who sees the effect of violence around him in the news every day, doesnt understand what killing really is. The fact that child killers know how to load and shoot a gun is an indicator that they understand exactly what theyre doing. (Time Magazine, (2001) Should the Law Treat Kids and Adults Differently? ). Ill end with a quote from Fredrick Douglas, It is easier to build strong children then to reconstruct broken men

The Age of Social Influence

We know that the once linear and transaction-centric purchase funnel is now multi-directional, random and heavily influenced by opinion and information gathered by consumers. And we know that because of social media and technology, consumers can now enter the purchase cycle at various points, and spontaneously influence others as they travel along the course of instruction the purchase. But do we really understand how marketers can unlock the real value of all this? Do we know how social media works with other more than established media?And do we know how to harness the power of social media for real commercial gain? In order to find aanswers to some of these crucial questions, first step set out to explore the individual and combined strength of TV, social and mobile, and how consumer interaction with each has altered the path to purchase. Specifically, we wanted to investigate Howdoweproducegreatersynergybetweenoursiloed media,socialandmobilebudgetsandtacticsthatresultina grea terreturnoninvestment? Whataretheimpactofsocial,TVandmobileonshopper decision-making? Whatroledoesconsumerinfluenceplayalongthepathto purchase?However, our workplace found that while the integration of social, TV and mobile has indeed altered the way consumers make decisions about taints, it is not because of their ability to simply multiply brand messages. Increasingly, consumers are becoming the driving force powering what, when and where brand interactions occur. Based upon our findings, Initiative believes that by leveraging the consumers natural inclination to engage with media across fivefold screens and social media, we can create a consumer-powered media synergy effect that is both non-linear and emotional driving deeper engagement and trust.

What to Believe In the novel Life of Pi

Jeff Ramos English101 Mr. Adams 11-21-2012 What to Believe In the novel brio of Pi, Yann Martel uses the protagonist Pi to demonstrate how faith, ritual and ones will to live publish one from the barbaric and carnivorous reality. Pi Patel, l e trulywhere of faith and various gods and their beliefs loses his family after a shipwreck and drifts on the Pacific Ocean with the zebra, hyena, orangutan and tiger named Richard Parker, each struggling in their own way to survive. In the end, Pi presents two diametrical stories and leaves it up to the reader to decide which version is ultimately true.Personally, I would believe the animal story was made up by Pi because the human story was too much for him to endure. But how do we define fair play? Is something true simply because it is believable? Is something put on because it seems unrealistic? The dictionary defines truth as 1) the true or actual state of a matter 2) consonance with fact or reality 3) a verified or indisputable fact, proposition, principle or the like. The relativity of truth is not emphasized as a major theme until the last part of the novel, when Pi recaps the entire story to the officials from the shipping company who are hesitationing him.Pi lets them choose the version they prefer, and for them that version becomes truth. In this world, people believe the version of truth that they are most comfortable with. People would rather believe a colorful version of a story, over the gruesome details of the story that actually happened. For example, as Mr. Okamoto and Mr. Chiba were interviewing Pi, he asks them So tell me, since it makes no factual difference to you and you cant prove the question either way, which story do you prefer? Which is the better story, the story with the animals or the story without animals? Mr. Chiba the story with the animals.Mr. Okomoto Yes. The story with animals is the better story. (317). After hearing the two versions of Pis horrendous account, the interviewers agree the story with the animals is the better story, however never do they say they believe it is true. As humans we tend to think that something is untrue just because it is unbelievable or we just havent had an opportunity to experience a certain situation yet. For example, when Pi is describing the atheists and agnostics last words he says I can well imagine an atheists last words white, white? L-L-Love My God and the deathbed leap of faith.Whereas the agnostic, if he stays true to his mediocre self, if he stays beholden to dry, yeast less factuality, might try to explain the warm light bathing him by saying, possibly a f-f-falling oxygenation of the b-b-brain, and, to the very end, lack imagination and miss the better story. (64). This shows how the agnostic did not believe in god because he felt that it was untrue and unbelievable. Yet when he or she experiences it, they surely would become a believer. Pi seems to be bothered by the agnostic and their ratiocination to doub t, to lack belief in anything. Another quote from Life of Pi shows that simply because Mr. Chiba and Mr.Okomoto have never actually witnessed a floating banana they automatically believed that it is untrue and believe it would sink. Bananas dont float. Yes they do. They are to heavy. No they are not. Here, try for yourself. I have two bananas right here. Theyre in. And? They are floating. What did I tell you? (292-293). Through experience Pi knows that bananas float. Once Pi proves to the interviewers that indeed bananas do float, they believe. How do we decide what to believe? The theory of knowledge can guide us in deciding what to believe, what to ignore, what to question, and what we dont know.It is different from assumptions, rumors and myths. Which version do you believe? Do you think Pi, as a young boy, comes up with the fantastical tale to cope with the ugly truth? Or, is it in some way not the point to decide what actually happened? Maybe the beauty of the origi nal story outweighs the believability of the second? Martel spends so much time developing the first story, and not much on the second. While it might seem totally unlikely, the details are all put into the first story. Ultimately, in Life of Pi, Martel leaves the decision of what to believe up to you.

Zoe’s Tale PART I Chapter Five

There was a tap on my threshold, a rat-a-tat that I gave hickory tree to use when I was nine, when I made it a secret member of my secret club. I made Dickory a secret member of an entirely different secret club. aforestate(prenominal) with mammy, Dad and Babar. I was all ab place the secret clubs when I was nine, app arently. I couldnt even tell you what the name of that secret club was now. But hickory stock-still used the knock whenever my bedroom door was closed.Come in, I utter. I was standing by my bedroom window.hickory tree came in. Its dark in here, it said.Thats what happens when its late and the lights are out, I said.I heard you walking about, Hickory said. I came to see if you needed anything.Like a warm glass of milk? I said. Im fine, Hickory. give thanks you.Then Ill leave you, Hickory said, backing out.No, I said. Come here a minute. Look.Hickory walked over to stand next to me at the window. He looked where I pointed, to two figures in the road in front of our house. Mom and Dad. She has been out there for some time, Hickory said. Major Perry joined her a few proceedings ago.I know, I said. I saw him walk out. I heard her walk out, too, about an hour earlier the squeaking of the springs on the screen door had gotten me out of bed. I hadnt been sleeping, anyway. Thinking about leaving Huckleberry and colonizing somewhere new was keeping my brain up, and then made me pace around. The idea of leaving was sink in. It was making me twitchier than I thought it would.You know about the new colony? I asked Hickory.We do, Hickory said. Lieutenant Sagan informed us earlier this evening. Dickory also filed a request to our government for more information.Why do you call them by their rank? I asked Hickory. My brain was looking for tangents at the moment, it seemed, and this was a good one. Mom and Dad. Why dont you call them Jane and John like everyone else?Its non appropriate, Hickory said. Its too familiar.Youve lived with us for seven years, I said. You might be able to risk a weeny familiarity.If you wish us to call them John and Jane, then we will do so, Hickory said.Call them what you want, I said. Im effective saying that if you want to call them by their eldest name, you could.We will remember that, Hickory said. I doubted there would be a change in protocol anytime soon.Youll be coming with us, right? I asked, changing the subject. To the new colony. I hadnt assumed that Hickory and Dickory would not be joining us, which when I thought about it might not have been a burnished assumption.Our treaty allows it, Hickory said. It will be up to you to decide.Well, of course I want you to come, I said. Wed just as soon leave Babar behind than not take you two.I am happy to be in the same category as your dog, Hickory said.I think that came out wrong, I said.Hickory held up a hand. No, it said. I know you did not mean to imply Dickory and I are like pets. You meant to imply Babar is part of your household. You woul d not leave without him.Hes not just part of the household, I said. Hes family. Slobbery, var. of dim family. But family. Youre family, too. Weird, alien, occasionally obtrusive family. But family.Thank you, Zoe, Hickory said.Youre welcome, I said, and suddenly snarl shy. Conversations with Hickory were going weird places today. Thats why I asked about you calling my parents by rank, you know. Its not a usual family thing.If we are truly part of your family, then it is harmless to say its not a usual family, Hickory said. So it would be hard to say what would be usual for us.This got a snort from me. Well, thats true, I said. I thought for a moment. What is your name, Hickory? I asked.Hickory, it said.No, I mean, what was your name before you came to live with us, I said. You had to have been named something before I named you Hickory. And Dickory, too, before I named it that.No, it said. You forget. earlier your biological father, Obin did not have consciousness. We did not hav e a sense of self, or the need to describe ourselves to ourselves or to others.That would make it hard to do anything with more than two of you, I said. Saying hey, you only goes so far.We had descriptors, to help us in our work, Hickory said. They were not the same as names. When you named Dickory and me, you gave us our true names. We became the frontmost Obin to have names at all.I wish I had known that at the time, I said, after I took this in. I would have given you names that werent from a nursery rhyme.I like my name, Hickory said. Its popular among other Obin as well. Hickory and Dickory both.There are other Obin Hickorys, I said.Oh, yes, Hickory said. Several million, now.I had no possible intelligible response to that. I turned my attention back to my parents, who were still standing in the road, entwined.They love each other, Hickory said, sideline my gaze.I glanced back at it. Not really where I was expecting the conversation to go, but okay, I said.It makes a differen ce, Hickory said. In how they speak to each other. How they perish with each other.I suppose it does, I said. Hickorys observation was an understatement, actually. John and Jane didnt just love each other. The two of them were nuts for each other, in exactly the sort of way thats both touching and embarrassing to a teenage daughter. Touching because who doesnt want their parents to love each other, right down to their toes? Embarrassing because, well. Parents. Not supposed to act like goofs about each other.They showed it in different ways. Dad was the most obvious about it, but I think Mom felt it more intensely than he did. Dad was married before his first wife died back on Earth. Some part of his heart was still with her. No one else had any claim on Janes heart, though. John had all of it, or all of it that was supposed to belong to your spouse. No matter how you sliced it, though, theres nothing either of them wouldnt do for each other.Thats why theyre out here, I said to Hi ckory. In the road right now, I mean. Because they love each other.How so? Hickory asked.You said it yourself, I said. It makes a difference in how they communicate. I pointed again to the two of them. Dad wants to go and lead this colony, I said. If he didnt, he would have just said no. Its how he works. Hes been moody and out of sorts all day because he wants it and he knows there are complications. Because Jane loves it here.More than you or Major Perry, Hickory said.Oh, yeah, I said. Its where shes been married. Its where shes had a family. Huckleberry is her homeworld. Hed say no if she doesnt give him per take oution to say yes. So thats what shes doing, out there.Hickory peered out again at the silhouettes of my parents. She could have said so in the house, it said.I shook my head. No, I said. Look how shes looking up. Before Dad came out, she was doing the same thing. Standing there and looking up at the stars. Looking for the star our new planet orbits, maybe. But what shes really doing is saying good-bye to Huckleberry. Dad needs to see her do it. Mom knows that. Its part of the undercoat shes out there. To let him know shes ready to let this planet go. Shes ready to let it go because hes ready to let it go.You said it was part of the reason shes out there, Hickory said. Whats the other part?The other part? I asked. Hickory nodded. Oh. Well. She needs to say good-bye for herself, too. Shes not just doing it for Dad. I watched Jane. A mount of who she is, she became here. And we may never get back here. Its hard to leave your home. Hard for her. I think shes trying to find a way to let it go. And that starts by saying good-bye to it.And you? Hickory said. Do you need to say good-bye?I thought about it for a minute. I dont know, I admitted. Its funny. Ive already lived on four planets. Well, three planets and a space station. Ive been here longest, so I guess its my home more than any of the rest of them. I know Ill miss some of the things about it. I know Ill miss some of my friends. But more than any of that Im excited. I want to do this. Colonize a new world. I want to go. Im excited and nervous and a little scared. You know?Hickory didnt say anything to this. Outside the window, Mom had walked away a little from Dad, and he was turning to head back into the house. Then he stopped and turned back to Mom. She held out her hand to him. He came to her, took it. They began to walk down the road together.Good-bye, Huckleberry, I said, whispering the words. I turned away from the window and let my parents have their walk.

How Accurate Is It to Say That the Black Power Movements Essay

In some ways I agree that the wispy power Movements of the 1960s achieved zipper for the scorch multitude because by 1968 little had changed, and it is whence easy to claim that Black violence movements achieved zipper, and in fact had a negative impact on dispirited Americans. However in some ways I disagree because the Black Power movements in the early mid-sixties coincided with the eyeshade of success for the Civil Rights campaign such as the freedom cities of 1966 or the Free D. C. movement.Firstly I agree that the Black Power Movements achieved nonhing for Black people relations between King and other Civil Rights groups were never entirely secure, and he was often accused of taking credit for the efforts of others, for event in the student att terminations of 1961. He was criticised for a cynical use of children in the Birmingham campaign of 1963 and for cowardice in halting the first Selma March. These attacks reflect internal rivalries that had nothing to do with Black Power. They add-ond after 1966 when he moved his focus to the north.The pelf campaign of 1966 was a dismal failure and also revealed a heathen paste between the respectable bible-belt leaders of the south and the ghetto-based youth of the north, who found Malcolm X a more inspiring figure. The whole situation was made much(prenominal) worse by the war in Vietnam, which diverted coin and media attention and created a widening gap between dim and white communities. Many black people resented having to fight for a country that valued them so little, while white public opinion truism the refusal of some to serve, like Mohammed Ali, as unpatriotic.The near central point, however, is that once legal equality had been achieved in 1965 and the focus shifted to the social and economic effects of long-term discrimination, Kings methods were ineffective. Secondly the Chicago campaign. The capital of New York movement Thirdly the Memphis Sanitation workers strike. The Mississip pi Freedom Summer On the other hand the Freedom cities were aimed to bring home rule to the black conjunction of Washington D. C. The project was started with the demonstration against the way the local schools were administered.Towards the end of 1966 the black citizens of Washington D. C. had won the right to elect their own school boards. SNCC gained $3 million worth of g everyplacenment funding to make better community policing. SNCC innovated similar projects for example in New York the campaign saw black people take go for of the intermediate School in Harlem as well as in Mississippi set up a Child Development Group in which the group raised $1. 5 million from the churches and the federal government in order to set up 85 head start centres to support early children .Furthermore the March on Washington was a massive success groups such as the SCLC. SNCC, CORE and the NAACP were involved it was also to commemorate the 100 long time since the Emancipation Proclamation was c reated the campaigned was initially designed to pass a Civil Rights Bill. 250,000 people marched to the Lincoln memorial to hear Kings famous I have a dream speech as well as other figures of the Civil Rights Movement. The March drew a vast amount of media attention. The March ensured support for invigorated civil rights legislation which gave the government power to desegregate southern states.It presented the civil rights movement as a united front. Additionally the Birmingham campaign aimed to desegregate the citys largest shopping areas schools and public parks as well as demanding an end to racial discrimination in employment. BullConnor obtained a court injunction against demonstrations in certain precincts to weaken protests. The 3rd of May the police demonstrators with high pressure fire hoses and arrested and imprisoned 1300 children which caused a media frenzy Kennedy was sickened by the images of police military unit from Birmingham.The significance of the campaign wa s that the department stores were desegregated and the racial discrimination was ended. The Greensboro sit-ins were a success it aimed to desegregate public places such as restaurants or swimming pools. In February 1960 the sit-in escalated to 300 students by the fourth protest it became highly influential as there were similar protests like watch-ins in cinema which by the start of 1961 over 70,000 people black and white had taken part in demonstrations.The significance of the sit-ins brought a mass of media attention which increased the support towards the civil rights campaigns. By the end of 1961 810 towns had desegregated their public places. Woolworths lost decreased by a third during the campaign which showed the economic power of black people. Finally the Freedom rides designed to turn de jure victories of Morgan v. Virginia and Boynton v. Virginia into de facto integrating of interstate transport and interstate transport facilities set up by SNCC and CORE.The significance of the freedom rides was that it showed that Kennedy supported the civil rights movement and that it marked a mod high cooperation within the civil rights movements. The Poor Peoples Campaign aimed to create a coalition big enough to solve the social and economic problems identified during the Chicago campaign In conclusion the Black Power declined very quickly in the late 1960s because its organisation was very poor and it had little money to support itself. It also declined because the government preferred Kings the peaceful methods to the violence and hatred of Black Power.Thus it seemed as if Black Power had not achieved anything of real importance for black people, and was a factor in the ending of the civil rights movement as a whole. However, it can be verbalise that Black Power did manage to achieve something for black people as a whole. Black Power leaders did try to help the people in the inner-city ghettos, and they did increase black pride and a sense of Black National ism. Malcolm X in particular was very important in raising the morale of many black people, and became a hero to young black people in the USA and around the valet de chambre.The emergence of the Black Power movements in the early 1960s coincided with the peak of success for the Civil Rights campaign the legislation of 1964-65. Thereafter, the focus of campaigns had to move the practical(a) issues related to social and economic deprivation, and the ability to exercise the rights that had been gained. By 1968 little had changed, and it is therefore easy to claim that Black Power movements achieved nothing, and in fact had a negative impact on black Americans.It is hard to deny that the Black Power movements had a damaging impact in the 1960s. The preaching of Elijah Mohammed and later Malcolm X that integration was impossible and undesirable, that white people were devils and Christianity just a legacy of slavery, created a mirror of white racism that could only be divisive. They rejected the support of white liberals and divided white from black. They subjected integrationist leaders like Martin Luther King to campaigns of personal abuse, profession him a hypocrite, a coward and an Uncle Tom.They even indulged in vicious internal feuding, such as the assassination of Malcolm X by members of the Nation of Islam in 1965. Incidents of violence, such as attacks on white people, the race riots of Harlem in 1964 and Watts in 1965, damaged the black community and created a white backlash. This threatened the promised government expenditure on housing, schools and prank creation under the Great Society. As casualties from Vietnam increased, they campaigned against the draft and argued that black youths should not serve, infuriating an increasingly patriotic public and media.The existing Civil Rights movement disintegrated, as the student organisations led by SNCC under Stokely Carmichael adopted Black Power symbols and slogans, and refused to co-operate with Mart in Luther Kings SCLC. The government and many white Americans saw the black communities as ungrateful, and King as a spent force. The links that had helped him to gain reforms and investment disappeared, and nothing of significance was achieved for black Americans after 1966. The emergence of Black Power was exclusively negative. 24.In many ways, however, this argument is over-simplified. The problems faced by the Civil Rights movement in the 1960s had begun to surface before the Black Power movements developed, and could be said to have contributed to their growth. Relations between King and other Civil Rights groups were never entirely secure, and he was often accused of taking credit for the efforts of others, for example in the student sit-ins of 1961. He was criticised for a cynical use of children in the Birmingham campaign of 1963 and for cowardice in halting the first Selma March.These attacks reflect internal rivalries that had nothing to do with Black Power. They increase d after 1966 when he moved his focus to the north. The Chicago campaign of 1966 was a dismal failure and also revealed a cultural gap between the respectable bible-belt leaders of the south and the ghetto-based youth of the north, who found Malcolm X a more inspiring figure. The whole situation was made much worse by the war in Vietnam, which diverted money and media attention and created a widening gap between black and white communities.Many black people resented having to fight for a country that valued them so little, while white public opinion saw the refusal of some to serve, like Mohammed Ali, as unpatriotic. The most important point, however, is that once legal equality had been achieved in 1965 and the focus shifted to the social and economic effects of long-term discrimination, Kings methods were ineffective. This means that by 1966, methods of campaigning to improve conditions for black people had to change, and the Black Power movements did offer some alternatives.When t he Black Panthers set up community projects and policed the housing estates of Chicago, they offered a more direct and practical form of help. More generally, Black Power offered black people a sense of their own culture and pride in their identity. The late 1960s saw changes in music, fashion and style that celebrated black identity rather than attempting to look like whites, such as the Afro hairstyles, the growth of a new brain music and the later development of hip-hop and rap.The use of Black Power salutes by American athletes offended many whites, but it drew the attention of the world to the continuing levels of discrimination suffered by many black Americans. It is difficult to measure the results, but it can be argued that by helping to maintain attention on the problems and demanding change, the Black Power movements helped the black communities to keep fighting for better conditions. By comparison with the gains made through peaceful protest, the impact of Black Power wa s change integrity and its achievements limited, but to claim that it achieved nothing for black people is an exaggeration.

Ethical Advertisement Essay

Much of the controversy over advertising stems from the ways many companies use it as a selling tool and from its impact on societys tastes, values, and lifestyles. In the ads where sexual stereotyping is used, there is a relationship between the recall of the ad and the consumers subsequent purchasing decision. Similar relationships be to a fault evident in ads that use cultural stereotyping and emotional exploitation. Consumers also tend to remember the ad and get motivated to purchase products/services when they aroma that the information in the ad is truthful and non tawdry.The six most important ethical issues in advertisements are as follows1) advertizings targeting Vulnerable Groups2) Cultural issues in advertisements3) Comparative and Competitive Advertisement4) Subliminal advertisements5) Use of deception in advertisements6) Advertisements of Controversial ProductsAdvertisements targeting Vulnerable GroupsCompanies are targeting children in their advertisements irrespec tive of the negative impact and accept on their personality. While advertising several elements regarding ethics are not considered, and in this report we forget focus on few of those issues.Adults are also targeted by the companies. Later in this report it will be discussed how companies build perceptions and image of different cultures in minds of young generation. How the youth is being affected by the companies unethical confides?Advertisement regarding CultureThe importance of recognizing human differences such as age, gender, and ethnicity do exist and can significantly impact a practitioners work. Advertisers are manipulating the cultural ethnicity and are trying to build their own culture. However their practice is considerably raising the cultural issues in different and diversified geographic areas around the globe.Comparative and Competitive AdvertisementComparative advertising is an advertisement in which a particular product, or service, specifically mentions a compe titor by name for the express purpose of showing why the competitor is inferior to the product naming it, where as Competitive advertisement points out features of a stake which may not be available in other brands, but does not directly name a competitor.Subliminal AdvertisementA unperceivable message is a signal or message embedded in another medium, designed to pass below the normal limits of the human minds perception. The use of subliminal messages in advertisement is called subliminal advertisement.Deception in AdvertisementsThe miss-presentation or omission of the products features in the ads is a routine practice of companies to deceive consumers. Misleading messages or images are just lies and unfair. The aim of this type of advertisements is just to deceive the consumer. Ethics have some power in deceptive and misleading advertising. Later in this report various ways of deception will be discussed to clarify the unethical practices.Advertisements of Controversial Product sThe advertisements of controversial products were once not acceptable but now marketers are showing the advertisement of these products frequently because of which consumers are getting immune to the advertisements of such products. Later in this report we will discuss what kind of unethical practices marketers are using in the advertisements of such products.Companies design the advertisement of their products in such a way that even if a person has no need for the product will buy it. Companies take Persuasive advantage of vulnerable groups such as Children, the elderly, and people in development countries etc. to sell their products.ChildrenAds for kids serve as training for consumer culture hence, their role in culture formation and socialization should not be underestimated. The impact of advertisement on their behaviors and attitudes is extremely affective. As children are the emerging seeds of any civilization hence it should be seriously considered that they are exposed t o what kind of ethics. Things which they learn in their early stages of life are reflected in their later life stage. Following topics will further elaborate this concept.Childrens Exposure to AdvertisementCommercials are highly effective in presenting the formal features of products, to attract childrens attention, such as unique sound effects and auditory changes, rapidly moving images, and audiovisual gimmicks and extra effects. The most common persuasive strategy employed in advertising to children is to associate the product with fun and happiness, rather than to provide any factual product-related information. For example, a commercial featuring Ronald McDonald dancing, singing, and smiling in McDonalds restaurants without any mention of the actual food products nutrition available, reflects a fun/happiness theme.Effects of Food Advertisement on childrenIt is evident from the available sources that children are highly influenced by the food advertisement and that they are hig hly important for the marketers to be targeted.Unhealthy Eating HabitsIt is strand that kids are attracted by entertaining products thats why companies are showing them the enjoyable advertisements instead of focusing on the nutrition of the products. As done by McDonald which shows entertaining toys provided with the package of burger, in this way, children start buying burgers without considering the amount of calories and other nutritious in those eatables. This practice has lead to the obesity of children specifically in coupled States of America. The children are shown those eatables which are unhealthy for them but still they enjoy purchasing them and they force their parents to make those eatables available for them.Cause of ObesityCurrently 15% of US youth are overweight, a preponderance nearly twice as high in children and three times as high in adolescents compared to 1980 prevalence rates. Almost two-thirds (60%) of overweight children have at least one cardiovascular r isk factor (e.g., hypertension, hyperlipidemia) and the prevalence of type 2 diabetes mellitus is increasing in youth.

Deena Shakir Essay

Richard Watts Jr. describes the hit similarity between the Salem witch trials and the McCarthy Era as a agitate between the rights of freewoman and the mass efforts to destroy them under the guise of defending decency. All good writing conveys a self-coloured message for the reader to take away, and effectively apply to his everyday life.In the novel The Crucible, author Arthur miller uses 17th Puritan baseball club, and the Salem witch trials as a vehicle to carry a unanimous political statement ab off the nature of adjustity in an overly hysterical society, and the fundamental struggle man faces to retain moral righteousness in the face of a cruel world. Written in the heart of the McCarthy Era, The Crucible makes sweeping statements about the nature of society during a crisis, and how people deal with the installation of beliefs that differ from their traditional way of thought.Claiming the people of his society are just as intolerant as the Puritans, Miller desperately p leads with them to learn from their mistakes, and non persecute others based on the nature of their beliefs. Through the figment of the Salem witch trials, Miller epitomizes the never-ending conflict between an individual and society as a continuous struggle to retain iodins moral righteous, and not give in to scattered societal demands.Through the actions of the mash officials, the girls, and the Christ figures, Miller effectively points out the manner in which society persecutes those who refuse to conform in their ways of thinking, and the nature of the challenging test individuals are forced to make in such a conflict. The society in Salem also demands conformity from the flirt system, a place where those who dare to be different are tried.At least on face, it appears that the court solely wants those people who challenge society to be brought to justice. However, during the Salem witch trials, the court officials, who ironically are the one group in society who are single -handedly responsible for administering justice fairly, act simply out of self-interest, striving only to ennoble the community, and gain fame. Relaying on nothing more than spectral evidence, Danforth and the other court officials condemn those who refuse to conform to societys beliefs.Under the guise of unearthly duty, Danforth strives solely to appease the community, and benefit his standing in society. He believes that a person is either with the court or he must be counted against it. When one does not conform to the norms of society and challenges it, he is condemned to die. For example, upon discovering that John Proctor does not come to church on Sundays, he automatically assumes that Proctor must be guilty, and must be hanged. He appears motivated solely by the desire to gain fame.For example, in the final act of the head for the hills right onwards the hanging, high-minded Hale tries to convince Danforth to postpone the hanging. Danforth knows that the village expect s to see them die this break of day and cannot postpone the event because postponement now speaks a floundering on my Danforths part. Danforths actions show that he not only acts out of self motivation and the desire to appease society, but also fails the to overcame his conflict with society.Reverend John Hale, on the other hand, also appointed to work with the court during the witch trials, makes his decisions based on his own morals instead of what society prefers. Hale, an expert on witch trials and a stranger in Salem finds it difficult to draw a clear opinion on them that come accused before court. Being a minister of the Lord, Hale judges others based on clear evidence and does not dare to take a life without proof. His morals prevent him from just simply doing what will pull in to society.Even though he desires to be allied with the best minds in Europe- kings, philosophers, scientists, and ecclesiasts of all churches, he, unlike Danforth and the court officials, refuse s to let his personal ambition come in the way of administering justice fairly. He even rejects his religious doctrine in the name of justice, claiming that life life is Gods most precious make no principle, however glorious, may justify the taking of it. Unlike Danforth and his selfish motivation, Reverend Hale refuses to conform to what society dictates, clinging on to his own moral beliefs.

Meeting the needs of all learners Essay

I ever more than attempt my surmount to maintain an environment where all learners atomic number 18 engaged in the process of skill. As a precaution, I unendingly obtain details of the learners as much as possible before I number 1 to teach them. This admirers to obtain a very good idea about the nature of learners and their needs. Key elements of comprehensive learning are identified as including all learners in learning together, multi-level, authentic instruction for learners of versatile abilities, building community and meet the needs of children with behavioural challenges, providing support for teachers, maintaining a good relationship with parents/carers and be careful and thoughtful in decision-making and leadership and empowerment. As a teacher I ever so try to provide a maximum opportunity for all my learners by considering their individual needs. For example, visually stricken students get a seat closer to the whiteboard and I am will to wear an electronic d oojigger to help students who convey any impairment in hearing. Direct and indirect discrimination are always challenged immediately and learners of all levels of abilities and all ethnic backgrounds are treated equally according to the best of my ability. around learners might need extra support in assessment processes and it should be provided.For example some(prenominal) learners are eligible to use a reader or a scribe in examinations. These needs must(prenominal) be addressed as a teacher as learners may not always get for these rights. However, I have some limitations as a teacher in maintaining an inclusive classroom environment. For instance, I do not know the sign language and I need to cleanse my knowledge on certain special and learning needs although I have some knowledge on the or so common needs and how to support them in a learning environment. However, I am always willing to obtain support from other professionals in situations where I feel that help can be of help for a learner to progress. Therefore, I conclude my inclusive teaching practice as an effective come along and I am constantly trying to improve it to help the learners better.Analyse ways to improve have practice in using learning and teaching approaches to meet the needs of all learners.As I am always looking for opportunities for improve myself as a professional, I have dress circle some goals for myself to be achieved in the time to come. Some of them are related to my personal development and others are to improve my professional development and teaching abilities. Moreover, some targets are for improving my qualifications. As inclusive practice involves galore(postnominal) different types of learners I need to make myself prepared for a range of learners to accommodate the needs of all students. I could learn the sign language and make myself familiar with the needs and behaviour of learners with special and learning needs although I have some knowledge and experienc e at the moment. I believe this is a very important task as 5.4% of all undergraduate students in the United Kingdom have self-assessed them as having some sort of an impairment in a survey conducted in 2005 (Adams and Brown, 20062). Personally, I did not have much exposure to work with learners with special needs or learning needs during the send-off 6 years of my teaching career in Sri Lanka as the process of recognizing learners with needs is not item enough in Sri Lanka when compared to the United Kingdom.When I think back about my school time (1989-2001), I can clearly think of some fellow students who were with us without any special support unless I now realise that they probably had some special learning needs. Unfortunately, there were a set of students who were unable to read or write properly even when they were close to the GCE(Ordinary Level) examination and they were not devoted any support and they failed almost in all subjects and dropped out from the school. Bec ause of my lack of experience in the childhood, I was unable to identify students with learning needs in the first few years of my teaching career. I gained that ability after exposing myself to teaching in the United Kingdom during the past 4 years and I am still working on improving that knowledge. Teaching resources and different approaches of teaching have always been an interest for me and it is a hobby of mine to collect teaching resources and I have a comfortably good collection of books and soft copies.However, I am still working on collecting more resources and improving them to make them more inclusive and helpful for all learners. My professional connections and the relationship with the fellow practitioners are quite good. Moreover, I read books and other materials to understand the mind-set of different learners and I expect this to be an advantage for me to understand and liaise better withthe learners who obtain my service. I believe that these improvements can be of spacious help for me to be a better teaching professional and I believe this as an on-going process.

Aligning Profitability and Sustainability Essay

Aligning Profitability and Sustainability Nike BY lucy78 Aligning profitability and sustainability A central issue that companies have it away with as they try to become more sustainable is how and to what extent they adopt this as part of their bodily strategy. Nike faces the same dilemma as it builds on the success of the Considered initiative while simultaneously encountering challenges implementing the ethos across the immaculate brand. How far can and should Nike go in considering the right thing and doing the right thing?Businesses often strain to find the balance between being economically and environmentally sustainable. However, it is possible, with innovation, to align the benefits of these aspects and minimize trade-offs. For Nike to advance on the sustainability scale, it is imperative that they identify and pursue alignment mechanisms that will allow it to become profitable and sustainable. Integrating sustainability across the brand While Considered as an ethos is promoted and accepted across the Nike brand, a key obstacle to progress is its restrain and non-uniform performance across the arious categories.Sustainability needs to evolve from being a strategic initiative to an organizational strategy that encapsulates all categories setting brand spacious objectives, identifying resources, and establishing uniform metrics for performance. As noted in the case, sustainability for Nike is not Just a CSR goal whatsoevermore rather a crucial factor in long growth and competitiveness of the company. Specific measures in the strategy to accomplish this could include creation of a large index covering all categories and products taking into consideration he differences in costs, prices, and targets.Secondly, modifying the operations to build in the impact of sustainable design, development and manufacturing on the production time line will allow for wider implementation of the practices. Furthermore, this helps incorporate iterative design thr ough measurement, audit, and tracking through the product life cycle. Adoption would similarly increase if Nike can create a broader negotiating platform to enable all categories to benefit from price reductions from suppliers.Finally, any organizational strategy would require champions among the various teams to disseminate the sustainability ethos, build liaisons across functions and in general chequer broader enforcement of best practices. The message of being good is good for the business needs to be part of the leads deal, implementation and evaluative measures in the company. External partnerships and alliances An internal philosophy and focus on sustainability is whiz part of the equation in and foster an eco-system around them that help them align the profitability and ustainability goals.Nike, as the commercialise leader, is in an excellent position to create partnerships and alliances towards that goal. Nike should spearhead the creation and/or consolidation of indus try wide practices including rating systems for the products and performance metrics. Promoting environmentally friendly systems would accelerate adoption by suppliers thereby strengthening its planetary sourcing channels. Third-party monitoring and validation relationships would bolster Nikes credibility and improve its standing as an environmentally obligated organization.This is especially important in the light of its past experience with the labor crisis. Nike should create strategic partnerships with suppliers promoting friendship sharing, assisting in training and education and identifying long-term benefits. It should engage the suppliers in dialogues regarding comprehensive standards promoting alignment in their goals. node awareness and branding An organizations value is in the eyes of the guest. The Nike brand commands tremendous customer loyalty and recognition through its association with high erformance, innovation and aesthetics.For Nike to evolve as a sustainabl e brand, it has to create value for its customer to be part of the new ecosystem. Nike should differentiate itself by the additional place of eco-friendliness to build on its performance and aesthetic values. Leveraging celebrity endorsements and raising consumer awareness, Nike should engage customers in the sustainability vision through collaboration with NGOs, eco-friendly groups and environmental campaigns. Evolving the brand to be associated with social and environmental esponsibility would improve customer delight and the bottom-line.In conclusion, Nikes challenge is to interlock profitability and sustainability as it strives to address global sourcing, competitive and environmental issues. To succeed, Nike should create a comprehensive strategy to implement sustainability practices internally while simultaneously forming alliances and partnerships with external stakeholders, including customers. By marrying innovation with green it is feasible for Nike to create cost-effect ive, high performing, and cool eco-friendly products.

Amadou Diallo Essay

Social cognition is the hear of how bulk nominate attribution or conceptions ab attest up(predicate) themselves and the social world from the social information they accredited from their environment (Chapter Review, 2010). However, it was discovered often marked by app arent errors and biases. People make quick judgment radixd on their past experiences, therefore at sequences leading to tragic endings. The Amadou Diallo case nurture was an example of the tragic error which was made by four New York City Police officers.The guard burdening of an unarmed man was an act of robotic inferences which happens when people use mental shortcuts to simplify the sum of information they receive from the environment. Automatic thinking is known as the thinking that is unconscious, unintentional, involuntary and effortless (Taylor, Peplau, & Sears, 2006). While, schemas are mental structure people use to arrange their information regarding the social world around themes or subject s schemas affect what information we nonice, think ab disclose, and remember (Chapter Review, 2010).During the incident February 4, 1999, Carroll had made a low-effort reflexive thinking with schemas when Diallo reached into his pate to get his wallet by assuming that Diallo was ambit for a gun in his pocket, and sh revealed artillery to alert his colleagues. incumbent Carrolls action was due to his natural instinct or response as most criminal would reach into their pocket for gun during the detection of patrol officers. He had use schemas to form an expectation of the event in which made him to expect a gun pulling out of Diallos jacket alternatively than his wallet.As he attends to his schema-consistent knowledge criminals would pull out guns from their jacket when they spotted natural law officers his schemas filtered out any inconsistent information Diallo reached in his jacket to get his wallet had caused the NYPD officers to complete at Diallo. Besides that, there are as well as a few theories or concept under automatic thinking with schemas that had shown relevance to the Amadou Diallo case study, such as, accessibility. Accessibility is the ease with which schemas seat be brought to ones mind (Taylor, Peplau, & Sears, 2006).The four police officers had make outd accessibility when they saw Diallo ran up the outside steps toward his flatcar house doorway at their approach, ignoring their orders to stop and show his hands. When they saw Diallo ran after they claimed to induct set themselves as NYPD officers, they office assume that Diallo was the consequent raper they were distinct for, as logically a straight rapist or a criminal would ran when approached by police officers to avoid getting caught.The ease of the imagination that criminals would run when they spotted police officers, had made the four police officers to identified Diallo as a criminal, although that was non the truth in Diallos case. As a result, a firestorm ha d unfortunately occurred. Furtherto a greater extent, the four police officers had practice priming in this case study. Priming is the process which related to recent experience that made schemas or concept to come to ones mind much readily (Taylor, Peplau, & Sears, 2006).For example, when military officer MeMellon fell tidy sum the steps, appearing to be spot, the other three officers might assume that Diallow had fire a gunshot towards Officer McMellon hence causing him to fell down those steps because they had linked it to their recent experiences of gunshot and thought that Officer McMellon had been spot and that Diallo had shot him with his gun. As one would logically fall back when shot. Perseverance effect was also shown in this case study.Perseverance effect is known as the tendency for peoples beliefs about themselves and their world to persist even when those beliefs are discredited (Taylor, Peplau, & Sears, 2006). When the four NYDP officers thought Diallo matched the description of a (since-captured) sequential rapist, it might be due to the fact that Amadou Diallo was an immigrant to the United States and the four police officers could concur the belief that immigrants are the major causal crime increment in the Unites States.Hence resulting the police officers to think the worse out of Diallo when he ran and even though he was stretchability into his jacket to get his wallet, the police officers had persisted that the square endeavor had been of a firearm although in logical terms both wallet and gun do not share the same shape and size. On the other hand,people also tend to use mental strategies and shortcuts to channelise and make sense of their social world, especially when they are lack of full processing time, lack of unshakable information to use for decision making, information overload, or when the issues are not important to them (Taylor, Peplau, & Sears, 2006).Mental strategies and shortcuts serve up people to make decisions e asier and allow them to get on with their lives and not turn every decision into a major hurdle. Four NYDP officers had practise judgmental heuristics when they made judgments about Diallo. Police officers thought Diallo had matched the description of a (since-captured) serial rapist. This might be because that Diallo was a dark skin immigrant which had logically matched the description of the serial rapist leading officers to made a quick decision so that they do not need hit the books in detailed and make a major hold-up over the matter.Furthermore, the four police officers also did performed handiness heuristic in this case. Availability heuristic is a mental rule of thumb whereby people base a judgment on the ease with which they can bring something to their mind (Taylor, Peplau, & Sears, 2006). During the incident, Diallo had been faux that he was reaching into his jacket to get his firearm whereas he was actually reaching to get his wallet. Officer Carroll had shouted gaso lene to his colleagues.His judgment might be due to his ease with which he can bring to his mind, which in this case, was mechanically thinking that Diallos wallet was a gun, hence warned his colleagues about the matter. Attitude heuristic is the determination of what is uncoiled based upon an individuals feelings towards or for a matter (Taylor, Peplau, & Sears, 2006). The four police officers also had carried out attitude heuristic towards Amadou Diallo. For example, these police officers might dislike Diallo because he was an immigrant or ominous person and then assuming that Diallos intention, plan, or doings would also be bad too.This caused Diallo to be misinterpreted to be a criminal trying to escape from police detention rather than his true intention, which was believed to initially intend to show the NYPD officers his identification card in his wallet before he wrongly shot. Besides theories and concept of automatic thinking with schemas, the Amadou Diallo case had als o displayed a few relevant theories of social perception. During the incident, the four police officers had displayed the attribution theory. Attribution theory is a description of the way which people explain the causes of their own and other peoples doings (Taylor, Peplau, & Sears, 2006).It is because that Diallo had run up the outside steps of his apartment after they claimed to identified themselves as NYPD officers, and that he had reached into his jacket, the police officers have made a cause and effect explanation towards Diallos behavior hence assuming that he was a criminal or the serial rapist they were searching for, because Diallo had run up in the attempt to escape and when he reached into his jacket for his wallet, they thought that he was reaching for his gun to defend himself. collectable to this theory, it made sense of he suit four police officers have assumed that Diallo was a criminal and they had to fire back Diallo. All this might be due to the adherence o f meaning they decode from Diallos nonverbal behavior. In addition, the fundamental attribution error was also shown in the incident when the four police officers have focus on Diallos action to run and reached into his jacket, rather than the situation causes of his action, which was intending to reached into his jacket to get his wallet to show the police officers that he was straightforward when he was approached by the police officers and asked to show his hands.Fundamental attribution error is known as the tendency to overrating the extent to which a persons behavior is due to internal, dispositional factors and to underestimate the role of situational factors, one reason people make fundamental attribution error is because the observer only put their attention on the actor, while ignoring the situational causes of the actors behavior (Taylor, Peplau, & Sears, 2006). Furthermore, Diallo had also displayed the point effect in this case study.The spotlight effect is the tenden cy to overestimate the extent to which our actions and appearance are salient or clear to others (Taylor, Peplau, & Sears, 2006). When Diallo had reached into his jacket to get his wallet, he might had assumed that the NYPD officers know or understand what he was doing, which in his case, was the chance to take out his wallet and show them he was not the criminal or man they were searching for. However, the four police officers were not aware of his action hence assumed that he has a gun, hence fired at Diallo.Moreover, police officers had also displayed the aggression objects as cues concept during the shooting event. Aggression objects as cue is an aggressive stimulus that act as an object that is associated with aggressive response, and whose mere presence can increase the probability of aggression (Taylor, Peplau, & Sears, 2006). The aggressive stimulus in this Diallo case is the guns that the police officers possessed. When the police officers had encountered a threatening or violent stimulus, they were more likely to shoot regardless of what stimulus actually appeared (Baumann & Desteno, 2010).Due to the possession of firearms, the four police officers had the higher possibilities to response aggressively towards Diallo, hence the gun act as the object that associated with their aggressive response. Without the firearms that the four police officers possessed, the act of aggression towards Diallo would decrease therefore the firestorm would not have happened. According to Correll et al. (2002), it was found that participants performance shown difference regarding race of the targeted person.When a decision making process was time limited, participants had made more errors shooting unarmed African American targets than unarmed White targets. Whereas, participants had made more errors not shooting armed White targets than armed African American targets. In other words, participants were more likely made errors evaluating African American targets as threa tening compared to White targets. This means that because Diallo was a black immigrant, it increases his rate of being shot.This is an act of stereotype as because Diallo was a black immigrant, they assumed that he might be a criminal, hence the police officers thereby increasing the likelihoods for certain interpretations and ensuing actions during the crucial moment, resulting them to mistaken Diallos wallet as a gun, hence shot him. In another words, it is like the Arabs possess guns, resulting in more frequent mistaken shootings of Arab men within the context of the shooter bias range (Unkelbach, Forgas, & Denson, 2008).There are also group damages that had been displayed in the Amadou Diallo case study. The four police officers had shown prejudice against Diallo because he was a dark-skin immigrant, hence they have ordered him to stop and show his hands without confirming whether he was the serial rapist they were searching for. Seeing the suspect holding a small square objec t, Officer Carroll yelled Gun to alert his colleagues, believing thatDiallo had aimed a gun at them at close range, the officers opened fire on Diallo. Diallo was a West African immigrant with no criminal record (Cooper, 1999).It was clearly shown the act of prejudice towards Diallo, whom was misunderstood or misinterpreted just because of his race. Furthermore, discrimination was shown in the Amadou Diallo case when the four NYPD officers had opened fire to shoot Diallo without proper investigation on his identity and the square object that he was holding during the incident. The action carried out by the four police officers was unjustified and harmful towards Diallo because he was a West American immigrant in the United States. Finally, illusory correlation was also shown in the Amadou Diallo case.An illusory correlation is the tendency to see relationships, or correlations, between events that are actually unrelated (Taylor, Peplau, & Sears, 2006). When Diallo ran up the outsid e steps of his apartment and pulled out his wallet, the police officers had correlated his action to a criminals doing hence leading them to assume that he was a criminal ready to open fire at them in short range. These two events are distinctive and hardly correlated. Because Diallo was a West African immigrant, therefore the police officers correlated the two events together, causing Diallo his innocent life.

What is sovereignty?

The idea of soereignty is the idea of individual holding tyrannical cause. For example in the United Kingdom we have fantanary sovereignty. This means that parliament holds supreme power in the land with no constraints. However sovereignty is affected and controlled by certain(p) things such as public opinion and outside influences including the media etc. That is why although sovereignty gives supreme power to the bearer it keep sometimes be restricted by uncontrollable means.However finally, if remove alone other influences and theories, sovereignty is the word used to describe something that is given to someone or something to hold supreme power, and this power should technically be un-unquestionable, that is the idea of sovereignty.Where is sovereignty located in the UK?The monarch originally invariably held sovereignty. However in 1649 after the English civil war sovereignty in the UK was handed over to parliament after the execution of Charles I, and the running of the country became a dictatorship under Oliver Cromwell. Ever since then, although the monarch is still head of state, parliament has always held supreme power in the land. The monarch still holds metaphysical powers such as the command of the army exactly in practice these powers belong to the executive and ultimately the Prime Minister.Unlike the Ameri locoweed presidential system where the President forms only one third of the terce areas of power, the British system relies on a majority to form the government. This can sometimes be a problem as the majority party holds all powers because the house of commons makes legislation and the house of lords can only block legislation for so long. The only person in theory that can distributor point a justness being passed is the queen but this would be actually unpopular so in practice is not done.Although the House of Commons and ultimately the executive hold supreme power, whilst we are a part of the European Union we must follow the laws and guidelines set by them. This was shown when be introduced the Human Rights make for after the EU had made it law. So although in theory the UK could leave the EU if it really disagreed with something, in practice this would not be economically or politically viable and so we are bounciness by their laws.So although sovereignty ultimately rests with the executive, the monarch still has to agree to laws and the monarch still holds troops powers but these are never used in practice. The only constraint to sovereignty is the EU that we could technically leave at eachtime. So practically sovereignty in the UK is located within the government but in theory the EU can say no to our legislation. This is where sovereignty is located in the UK.Why has the UKs un- systematize make-up been criticised?Over the years the UKs un-scripted or un-codified constitution has been criticised. This criticism has not only come from countries with a codified constitution but also within the U K as well. Although the UK constitution is un-codified it has however been around longer than any constitution in the entire world. This says that that fact that it has never been fully written down means that it has had a chance to evolve and so last for a long period of time.Some may argue that the American codified constitution was a necessity, as after the American war of independence the Americans needful a fast constitution straight away in order to run the country. There is no way that a country could have been set up without a codified constitution. The advantage of a codified constitution is that all of the information is there and cannot be removed unless two thirds of the government/senate agree. Acts can only be amended. This could also pose as a disadvantage as a law that needed to be passed quickly would take at least a week to go finished all of the houses to be added to the constitution.The advantage of an un-codified constitution is that not everything is in bla ck and white. This is where we get conventions and case law. As not everything in the constitution is set in stone, if something were to be ambiguous then it could be taken to court for a ruling. Also we have conventions that are things that we do but are not written down. The advantage of having an un-codified constitution is that in an emergency and act or law can be added pr removed completely within twenty-four hours as no government can bind other government.So basically there are both advantages and disadvantages of both systems. With an un-codified constitution not everything is set in stone so things can be adjusted from case to case and also it is very quick and easy to change. The disadvantage to this is that this gives a lot of power to the executive and in theory they could run a dictatorship with no one to stop them. This is an advantage of a codified constitution because it is not very easily change and so does not give a lot of power to a hardly a(prenominal) peopl e. The disadvantage of this system is that things take a long time to change and can never be completely removed. Despite both the advantages and disadvantages of both of the systems, each system works best for the country that uses it. So all the UKs constitution has been criticised it obviously works because it has lasted for such a long period of time.

John Grisham autobiography Essay Example | Topics and Well Written Essays - 1750 words

ass Grisham autobiography - Essay ExampleIn no way did I invariably live a privileged life that would aim exposed me to the beauty of writing novels. (Academy of accomplishment John Grisham). Ever since I was a child, I would wake up at 6 or 630 a.m. , champing at the bit. Since my father had to wake up very early for work, my mother insisted that we all be awake along with him so that we could have breakfast together and get an early start to our day. For me, that meant foreland out to the local baseball field and practicing a few hitters with the local kids. Just like both(prenominal) other child I fancied myself a fantastic baseball player and hoped to turn original in the future, micturateing the big bucks along the way. and after my parents decided to settle downward and lay down roots in Southaven, Mississippi in 1967 I came to realize that my aspirations of a pro baseball line of achievement were just that, dreams. I wasnt really athletic enough to see it become a reality. What I did dilute on instead, thanks to the encouragement of my parents who did not get enough of a formal education, was my quest to earn a college diploma. (Famous Authors John Grisham) But just like any other person of college age, I wasnt merely sure what I wanted to major(ip) in. It seemed like such a big responsibility had been rigid upon my shoulders after high school and my parents could not help me find my way. So I drifted for 2 old age as a college student. Drifting seemed to be the logical thing for me to do having been exposed to a musca volitans kind of life with my family while my parents decided where and when we would lay down roots. I was never worried that I would not finish college. I knew that I would find my major once I settled into college life. (Academy of Achievement John Grisham). After some time in college, I knew that i had to pick a major, any major. That was how I ended up becoming a double major in college. I starting time realise an ac counting degree from the Mississippi State University. (Miller, Erin John Grisham Biography) Since already had the keisterground in taxes and accounting, I thought of taking further studies while I still had the college bug in me. That was how I chose to major in one of the most boring fields of law. I decided to become a tax lawyer. But after some time, the drifter in me kicked in again, so I shifted my major to criminal law, then again to litigation. After 3 path changes in college, I finally earned my law degree from the University of Mississippi. After that bit of life adventure, I thought it best to go back home to Southaven and set up a small practice. (Academy of Achievement John Grisham) Its funny how life leads us down certain paths that we never imagined for ourselves as a part of our journey of self-discovery. Imagine if you will, the kind of backstage law practice that I had which would eventually lead me into a local political career. I must(prenominal) have done som ething impressive in the service of my community since they chose me to serve in the House of Representatives in 1983. Eventually I became the Vice Chairman of the Apportionment and Elections Committee. (Famous Authors John Grisham) They say that life gives us catalysts for change. But we need to be able to recognize these triggers when it enters our lives. I seriously doubt I would ever have written the first story had I not been a lawyer. I never dreamed of being a writer. However, after Id been a lawyer for about five or six years, I started