Marketing Product Assessment--Maybelline Essay Example | Topics and Well Written Essays - 1500 words

Marketing Product Assessment--Maybelline - Essay ExampleSoon the mascara was named Maybelline subsequently the name Maybel given by her daughter to the lash mascara (LOreal). Two years later, the company produced the first of its winsome mascara for everyday use which became an instant hit with the mass market. In 1996, the companys headquarters travel to New York when it was acquired by LOreal (LOreal). Over the passage of time, the company hired celebrities as brand ambassadors, which again was an instant hit. In 1991, the company adopted the popular slogan Maybe shes born with it, mayhap its Maybelline which continues to be its slogan to date (LOreal). Maybelline enjoys a strong presence in over 129 countries instantly and covers four broad location segments North America, Europe, Asia and Oceania (LOreal). Maybelline stands at no.1 in the makeup brands category in its to a lower placestructure country, the US. In the UK, it has acquired the second position, along with stron g growth in Russia (LOreal). The company is expanding fast in any BRIC economies, and has managed to bag the top position in embody brands in China in 2010 (LOreal). The company is essay to penetrate through the Japanese market which has intense competition as far as the make-up category is concerned. Overall, the company registered a 13.3% growth in 2010 (LOreal). The company offers a variety of product lines think to cosmetics including face, eyes, lips, nails, brushes and accessories (Maybelline LLC.). Under the face product line, the company offers concealer, foundation, powder, blush and bronzer (Maybelline LLC.). Under the eyes category, it offers eye shadow, eye liner, os frontale liner and mascara (Maybelline LLC.). Under lips category, Maybelline offers lip color, lip gloss and lip liner (Maybelline LLC.). Under nails it offers nail color, whereas, under brushes and accessories it offers brushes, tweezers, curlers, combs, removers and false lashes (Maybelline LLC.). Th e product brand that is part of this paper is the Maybelline Dream Matte Mousse Foundation that fall under the face product line. The highest sales of Maybelline are generated by its face product line, followed by lips and thusly eye (LOreal). The Dream Matte Mousse Foundation fits surface into the companys product wave since it offers customers the advantage of matte effect for perfect blending of foundation into their skin. It offers full coverage and it offers the added advantage of settle control. This product is the only one that offers two of the three finishes matte and natural (Maybelline LLC.). Furthermore, this product provides a powder effect and combines the benefits of liquid and cake foundations. Other foundations by Maybelline offer a combination of matte, natural, luminous and sport finishes (Maybelline LLC.). Maybelline sells to the mass market and has major competitors such as Revlon, Covergirl and Avon pitted against it in this segment. As far as Avon is con cerned, it has global representation in approximately more than 100 countries and is also headquartered in New York (Avon Products Inc.). Avons internal strengths are that it has a strong business model that allows it to differentiate itself against competitors. It also had been doing fairly well and has had a steady increase in revenue throughout history. However, the primary weakness is that the company has been veneering declining operations in the North American region, primarily as it has not been able to pace up with fast changing customer trends in this region.