Understanding Strategic Management Assignment Example | Topics and Well Written Essays - 1500 words

Understanding Strategic Management - Assignment ExampleIt has also assisted the system to understand their position on the global market. The internal analysis has illustrated various weaknesses and threats of the organisation such as strict pricing policy, legal issues and market saturation. The outside(a) analysis of the organisation has elaborated the current political, social, environmental and technological condition of their operated countries. It has also helped the management to analyse the impact of these situation on the overall public presentation of the organisation. The final outcome of the report has helped the management to introduce various new strategies to improve the performance of the organisation.The report is based on the situational analysis of the organisational strategies of the Starbuck Corporation, a starring(p) multinational coffeehouse chain. Starbuck Corporation was established in the year of 1971 and it is headquartered in Washington, USA. The organ isation operates in almost 62 countries through 19,767 company owned outlets. They stool recorded revenue of $14.89 billion by the end of 2013 (Marketline, 2014). The internal and orthogonal analysis of the organisation will be conducted to understand the strategic position of the organisation. Therefore, a strategic formulation of the organisation will be discussed to analyze the most appropriate course of action to carry through the overall goal of the organisation.The long verge objective of the organisation is to establish themselves as a premium seller of finest coffee products across the world. Their mission is to maintain the uncompromising business principle to achieve the sales growth (Marketline, 2014).The SWOT analysis will assist the management of the organisation to evaluate the internal strength and weaknesses of the organisation. This will also illustrate the external opportunities and threats to expand their business venture (Pahl and Richter, 2009).The changes i n the political relationship with the raw material sourcing countries